How to succeed in business without even trying…

Most salespeople have not read even one book about sales…the quintessential intro to every pitch to purchase the newest latest greatest sales manual EVER. Times have changed, sales have changed, so much so that it’s arguably no longer sales. 2020 took that “sales” model and put it through a blender, along with many businesses who employ them. You can no longer succeed on charm and personality.

So rather than lament, I’m finally doing it, taking the dive into earning my small business consulting certification. I’ve been meaning to make this official for a long time, and I’ve found a great program with a stellar organization-AASBC. I’ve always been a champion of small businesses and buying local; it’s time to do something actionable to positively affect the future of small businesses. The backbone of our economy, it is more important than ever to ensures small businesses health going forward. After all, I myself am a micro business, as are many of my friends and colleagues in the lighting industry. 

Being directly invested in their success, I’m all in, but in this climate, it is crucial to be able to come to the table with the relevant tools for small business success. I’m excited to share what I learn with my customers and hope I can assist in their success in a meaningful and enduring way. This certification is pretty comprehensive- after earning certification and passing THE TEST, among the skills mastered, I’ll be consulting on the following: formulating business plans, methods of raising capital funds, inventory management methods, formulating profitable and timely open to buy, displays, store flow and aesthetics, social media and marketing plans, hiring and training staff, compiling analysis of current business health, accounting, budgeting and methodology for increasing profits. All of the skills I wish I’d had when I inherited this company, but life gets in the way. It’s practical and creative as each business has unique abilities and challenges. 

I love challenges, so stay tuned.

30 Years Together

I knew that it was coming, but opening it was something else. This year’s Hinkley Award Ceremony was a virtual event; so different than ever before. When they announced the milestone anniversaries, I honestly didn’t expect to hear our name. 2020 distorted my sense of time as the longest year ever! We’ve been working with Hinkley my entire career in lighting and beyond, which is itself exceptional, but 30 years was still a surprise.

My dad used to tell me, whenever Hinkley sends us a communication, they address us as “Hinkley Family,” and they really mean it! I have to say… truth, Dad. The Hinkley Family is a tight knit group; so unique. It’s difficult to convey in words, but easily observed when we are together. Though my father passed away in 2004, this Hinkley milestone anniversary year count included his tenure as the founder of our agency.

30 years; longer than many marriages and far longer than most personal and business relationships. My dad would’ve been so proud to receive this award, as are we. I can imagine how it would’ve been in person-we’d all be in tears. We are so honored to be a part of this company every day. To see it grow and evolve into a 4th generation family-owned company and one of the most sought-after lighting companies to represent has been an immense pleasure. We look forward to growing Hinkley and growing with Hinkley for years to come.

Thank you to our Hinkley Family for recognizing our 30 years together.

hinkley award